Recognizing Innovative Contributions to Marketing in the Library Field

2025 Call: IFLA International Marketing Awards

16 December 2024 – Win €3,500 in funds to travel to the 2025 World Library and Information Congress (WLIC) in Astana, Kazakhstan!

The IFLA Management and Marketing (M&M) Section is delighted to launch the 2025 International Library Marketing Award, continuing its partnership with award sponsor PressReader. The Award recognizes the best library marketing projects from 2024, aims to encourage marketing in libraries and provides an opportunity for libraries to share marketing experience and expertise globally.

“Every day, libraries worldwide inspire curiosity, empower learning and bridge gaps in their communities. Established almost a quarter-century ago now, IFLA’s yearly international marketing award fully embraces the diversity of the global library community. Whether you’re serving a bustling urban center, a small rural town, or a diverse student body, your marketing showcases the heart of what you do. This award is the chance to let your campaign shine on the international stage and inspire other libraries across the globe. We welcome submissions from libraries of all sizes and countries, and are particularly excited to hear from underrepresented regions and voices” says IFLA Management and Marketing Chair Nick Boxem.

Three finalists will be selected based on innovative contributions to marketing in the library field. First place receives €3,500, second €2,500, and third €2,000 to support their attendance at the 2025 World Library and Information Congress (WLIC) in Astana, Kazakhstan. The Award also honours the top 10 submissions with certificates of recognition and a Premium PressReader account.

The winners receive well-deserved recognition and are invited to showcase their best practices in marketing at an award ceremony at WLIC. This represents an extraordinary opportunity for libraries around the world to shine a spotlight on their exceptional achievements and share valuable insights.

“As the long-time sponsor of this award, we at PressReader are continuously inspired by the creativity and passion displayed by librarians and their marketing teams. We anticipate another year of remarkable innovation,” says James Fairbotham, Senior Global Sales Manager at PressReader. “Despite the various challenges of the past few years, libraries consistently demonstrate their inventive approaches to community service and outreach. PressReader remains committed to standing alongside libraries, reinforcing their role as the beacon of trustworthy information and applauding their dedication to community outreach.”

 

Applications will be accepted through 25 February 2025.

More information about submissions and FAQ here.

Questions? You can contact Fan Ji ([email protected]) or Joe Mocnik ([email protected]), members of the Award Jury Working Group (IFLA Management and Marketing).

 

About PressReader 

PressReader Limited (“the Company”) is on a mission to empower and enrich curious minds by bringing a universe of quality content within reach.  The Company is a group of companies (including PressReader and Branded Editions brands) building technology solutions for content delivery and consumption, publisher empowerment, content intelligence and brand engagement. 

Our flagship product, PressReader, is the leading all-you-can-read platform, providing access to over 7,000 newspapers, magazines and eBooks in over 60 languages to patrons in over 15,000 Libraries. Renowned titles such as The New York Times, The Economist, and USA Today are among the prestigious publications available on our platform. We empower communities with quality information, amplifying the impact of libraries as pillars of knowledge. Trusted by prestigious libraries and institutions globally, PressReader is committed to fostering lifelong learning and community engagement. 

Collaborating with publishers of over 14,000 newspapers, magazines, and educational publications, PressReader works alongside global business partners in 150 countries, aiming to connect people from every corner of the world with quality content.

Media Contact:  [email protected]