Join the Conversation: March 5th, 13:00-15:00 CET via Zoom

M&M Talk: IFLA Trends and Library Marketing in AI Age

In an era where technology continues to redefine our future, the M&M Talk series presents an insightful event on March 5th from 13:00 to 15:00 CET. This free online event, conducted in English via the Zoom platform, invites participants to explore the intersections of artificial intelligence and the evolving landscape of library services.

Interested individuals can register for the event through the following link: Register Here.

The event will delve into the 2024 updated IFLA Trend Report, a document that highlights essential topics concerning AI and the prospective roles of libraries and librarians. The M&M Standing Committee (SC) is placing a spotlight on these pivotal themes, offering three compelling presentations by esteemed professionals.

Speaker Lineup:

– Stephen Wyber, External Affairs Director at IFLA, will kick off the session with insights from “The Updated IFLA Trend Report.” Attendees can explore the report in detail here: IFLA Trend Report. Wyber will provide a comprehensive overview, addressing the future directions for libraries globally.

– Dr. Mashilo Modiba, a Senior Lecturer at the University of South Africa in the Department of Information Science, will present “Artificial Intelligence Driven Smart Libraries: The Role of Cybrarianship in Society 5.0.” His talk will cover current AI trends, associated benefits, challenges, and provide recommendations for libraries adapting to these rapid changes.

– PhD. Christie Koontz, a mentor for the M&M section – Florida State University, will discuss “Data-Driven Library Marketing & a Role for ChatGPT AI.” Koontz will explore how modern technologies, including AI, can revolutionize marketing strategies within the library sector.

The session will be moderated by M&M SC member Romeo Matumba, ensuring a seamless flow and facilitating a dynamic Questions & Discussion segment, allowing participants to engage directly with the speakers.

This event is an invaluable opportunity for librarians, information professionals, and anyone interested in the future of libraries to gain fresh perspectives and engage in meaningful dialogue about the integration of AI in library marketing and operations.